Compare and Contrast essays

Compare and Contrast essays The Nineteenth Century European Paintings and Sculpture Galleries Van Gogh, Flowering Orchard (56.13), Annenberg Van Gogh Gallery Monet, the Four Trees (29.100.110), Annenberg Monet Gallery Visual perception is a function of our eyes and brain. We see images as a whole rather then in parts. However, images can be broken into their visual elements: line, shape, texture, and color. These elements are to images as grammars are to languages. They, together, allow our eyes to see images and our brain to recognize those objects. In this compare and contrast essay between the Works of Vincent Van Gogh and Claude Monet. Dutch-born Post-Impressionist painter, Vincent Van Gogh (1853-1890) and the French, Claude Monet (1840-1926), both painted vibrant and expressive paintings during the nineteenth and early twentieth-century. In this case, the chosen paintings are Van Gogh "Flowering Orchard", 1888 and Monet "The Four Trees", 1891. Both of these compositions are painting. Nothing is of more importance than the Flowering orchard. The orchard in Van Goghs painting is dominated by the rich, red-brown tree growing in the foreground, reaching out and upward with delicate searching branches. All of which give the flowering orchard an emerald expanse of grass carpeting the ground expression. In this painting not a stroke was out of place and every stroke seemed to be thought out and chosen carefully. In Monets case, the four trees were created solely with the use of layered similar colors close to each other. Light is reflected in all of the strokes of the painting, creating a unity within the artwork, water appears in the entire lower half of the painting, reflecting the four trees and the sky. Both of these paintings have relied heavily on depth and linear perception to imply three-dimensional perception from a two-dimensional image. Both of these paintings are created using oil paints on canvas. The most important element th...

Learn to Tell Time in German

Learn to Tell Time in German Telling time in German requires knowing three basic ingredients: the numbers from 1 to 59, the German words for to and after, and the fractions quarter and half (past). Heres How: Learn or review the German numbers from 1-59.An hour is divided up like a pie into quarters (viertel) and halves (halb).For half past, you say halb and the next hour. Halb acht 7:30, i.e., half (way to) eight.After is nach. Es ist zehn nach zwei 2:10 (Its ten after two).For quarter past, you say Viertel nach: Viertel nach neun 9:15.To or before is vor (FOR). Viertel vor zwei 1:45. Zehn vor elf 10:50.English oclock is Uhr in German. Es ist fà ¼nf Uhr 5:00 (five oclock).For precise times, you say Uhr between the hour and the minutes: zehn Uhr zwà ¶lf 10:12.For many common situations (timetables, TV guides), Germans use 24-hour (military) time.Add 12 to a pm time to get the 24-hour form: 2 pm 12 14.00 (vierzehn Uhr).To express 24-hour time, be precise: zwanzig Uhr neun 20.09 8:09 pm.Practice your German time-telling skills with every clock or schedule you see. Tips: Make sure you know your German numbers well. Watch out for eins. With time its ein Uhr (1:00).Accept the fact that there are different ways of telling time in different cultures, none of which is better or worse than the others.Remember that understanding the time is usually more important than being able to say it.

Product Management Recommendation Essay Example | Topics and Well Written Essays - 250 words

Product Management Recommendation - Essay Example ct is worth implementing considering that it has a long life cycle (seven years) which means that the company will probably reap more from it, beyond the time used for the forcast. While the project may cost more in the long run, the benefits it will give the company in respect of reputation and brand strength greatly outweigh the costs. While the project is associated with higher risk, the benefits of its success far outweigh these risks. What’s more, the project, like all the others is associated with a short payback period approximated at one year at the most. From our analysis, we realize that the project is technically and economically feasible given that it has a high rate of return and can be completed in time with good planning. We anticipate that in three years, the project will bring a return of roughly $1600,000 with the investment of an extra $125,000. For the project to be ready for business in good time, it should be completed set up and running by March 20, 2015. To beat this deadline, the project team which includes engineers, designers, financial analysts, and technicians need to get to serious business on November 23, 2014. The procurement department will have ordered all the necessary items before this date in readiness for the project launch. The project manager and supervisors will work together in evaluating the progress of the project. They will track the level of completion of the project, the resources used, and the income generated against the original budget, estimates, and forecasts. The project manager will make adjustments to the schedules as will be necessary. At the end of the project lifecycle in March December 2021, the success or failure of the project will be established. The project will be deemed to be a success if it draws a return of at least $3,800,000 at a maximum total cost of

Why it is important not to miss a military formation Essay

Why it is important not to miss a military formation - Essay Example In addition, formation has a significant role to play in keeping track of where every soldier is at all times. In other words, through formation, the leadership gets clear idea about what a particular soldier is doing and where they are located. Based on the above information, it becomes evident that if a soldier has another appointment, it is necessary to report the same to the squad leader so that the squad leader can report the same to the platoon sergeant. Being a member of the United States Army is a matter of pride. However, being a member of this great heritage means one is supposed to adhere to, and uphold the traditions, courtesies, and heritage of the army. In fact, the offence from my part can be better described as the failure to adhere to the four R’s that make a soldier; right place, right time, right uniform, and right attitude. When I failed to come for the formation in time, I failed to display discipline, respect, and honor. I have to admit the fact that it i s of utmost importance in the army to be on time because it shows values like leadership, commitment, loyalty, and responsibility. In fact, being on time is very vital in military mission, because ones buddies, leadership, and the success of the mission are all heavily dependent on ones ability to be on time. In addition, in military culture, running in formation is considered as a key component of group fitness and unit morale. Furthermore, formations make it easy for the leadership to keep track of weapons. To illustrate, if the platoon sergeant wants to count the number of weapons the platoon has got, the easiest way is to hold a formation, and count the number of weapons, and can check if any details are missing from list. In addition, it becomes possible to see what equipments are missing or misplaced. In addition, such formations help in ensuring all soldiers are well aware about what to do and at what time. In addition, it helps the leadership know which soldier is located an d also at what place. Thus, I understand the fact that it is very important for me to be on time for a military formation, and that too in the right uniform. This is so because it is through military formation that the chain of command gets accountability and collects all the necessary information regarding the soldiers in the company. That means, if I fail to report in time, the entire procedure is slowed down as it becomes necessary to come and look for me, thus hurting the team, platoon and the company as a whole. In fact, morning formation is the most important formation of the day as it is this formation that makes accountability of everyone and puts out any necessary information that should be dealt with. So, missing the morning formation means having no knowledge about accountability and knowing nothing about what is going on and where everybody is. So, I understand that the offence of not showing up for formation is punishable under UCMJ article 15. In fact, one cannot ignor e the importance of formation in army. The United States Army Field Manual 3-0 describes three levels of war; strategic, operational, and tactical. In addition, it is said that the military tactics are to become instinctive through battle drills. There are principles of ambushes, seeking and turning flanks, maintaining reconnaissance, creating and using obstacles and defenses, and so on. Such tactics require the merger of psychology, physics, statistics, and a lot of team work. In fact, combat requires ordered arrangement and maneuver of units in a coordinated manner in order to convert combat power into victorious battles. In such cases, it is evident that the military formation has a very vital role to play in making one prepared and instinctive to face such situations. In

Hartwick College Essay Example for Free

Hartwick College Essay In this extract, we are shown insight into what Pips character has become, by reacquainting him with the convict Magwitch. In this second visit, we can see the contrast between Pips first encounter, and this more shocking scene how Pips persona has changed from an innocent youth, to a selfish, egocentric gentleman. Also, we are given the startling revelation of Pips true benefactor, in a cumulative peak of excitement enriched with Dickens unique writing style. Throughout the text, Pips manner towards others, his way of thinking and even his narrative voice transform to create two reasonably different characters. The extract pictures him as a selfish, pompous young man who shows great ingratitude towards Magwitch asking inhospitably enough whether he would like to come in and pushing away a plea for affection, from one who has worked hard all his life merely to provide Pip with a great wealth, and an undemanding lifestyle. When Magwitch returns to greet his beneficiary, he is treated with less than minor courtesy. Pips younger character however appears far more innocent, showing respect and even compassion towards a convict, who threatens and oppresses him, glad that his stolen food is enjoyed by a complete stranger. This highlights a stark contrast between the Pip displayed in the extract, and Pips younger self. Indeed Dickens seems to point out the irony of such a title at the point in time when society considers him gentleman he is anything but gentle instead he appears malicious and critical of his former friend Joe whose visit he awaits with mortification. The wealthy gentleman is now a moral shadow of the impoverished yet guiltless Pip we are introduced to at the beginning of the story. His simultaneous ascent to aristocracy and fall into selfish spendthrift, leading to his subsequent redemption, are reminiscent of the education novel popular at the time. These tales of apprenticeship were often of mistreated orphans who managed to become wealthy and successful. The stories featured the many obstacles that the hero/heroine would have to overcome, and their popularity peaked around Dickens time. Typically, they explore the youth and young adulthood of a sensitive protagonist who is in search of the meaning of life and the nature of the world (David Cody, Associate Professor of English, Hartwick College.) They tended to contain autobiographical elements, and were sometimes influenced by contemporary social and industrial transformations. There are also some other genres on which the story touches upon, namely the sensation novel the numerable plot twists and shocking revelations form a large part of the structure in this extract we see the startling disclosure of Pips true benefactor, which most contemporaneous readers would perhaps not have guessed. Indeed, these climatic scenes are pivotal to the books success as a serialisation, as well as a novel. To maintain interest in a book that is staged in weekly instalments, Dickens uses a variety of sub-plots to keep the reader engrossed. This eccentric writing style gives the text a unique quality, and the overall effect on the reader is one of shock and intrigue. The rendezvous with the convict in the graveyard, and his death, Miss Havishams fire, and the showdown with Orlick are among the most memorable climaxs we experience as well as Pips second meeting with Magwitch. In this passage, we can see how the writer cultivates tension and makes the most of Magwitchs secret. When extract reaches a pinnacle of excitement, many sentences become long and drawn out, and sentence complexity increases, leaving the shorter, snappier why, Wemmick and would it be J? to further promote interest in the plot, and give a tense, nervous atmosphere. As the scene draws to its zenith, as Pips heart (beats) like a heavy hammer of disordered action, we see powerful metaphors, and repetition of prominent, emotive language (dangers, disgraces, consequences) to give a sense of anxiety and intensify the scene. Language is also used here to alienate the convict from Pip himself. The rich, throaty slang of Magwitchs arterwards, speclated and warmint contrasts against Pips more noble speeches of how he cannot wish to renew that chance intercourse and inquires of the messenger since he undertook that trust. The way Dickens estranges Magwitch from Pip is significant: it symbolizes the delusional notion that Pip is a gentleman, and that he is superior to the convict. Pip believes himself to be changed since that first chance meeting in the graveyard, and thinks that he is now above Magwitch, who is after all a criminal. The irony experienced by the reader is that Pips great wealth and upper class lifestyle is solely attributable to Magwitch himself, and this too is the source of the shock Pip describes. The way Dickens depicts Pips feelings is extremely powerful, as we see Pip suffocating merely from the shock of this news, news that his almost successful attempt to become a gentleman was funded by the dark relic of his youth, whos felonious past appears further from gentry as is possible. This is of course, not the first time we see Pips character interrupted by members of his childhood there was his meeting with Mr Pocket on his arrival to London, and more important, Joes visit to Pip in his London flat. This meeting, like the one with Magwitch we see in the extract, stresses the change we have seen in Pips character by comparing his manner towards someone he knew as a boy, and how he acts towards them now. Upon his visit, Joe is not treated with hostility as such, but Pip denotes that he certainly would have paid money to keep him from coming. As a boy, Pip always stayed friends with Joe despite his obvious stupidity and clumsiness, yet now he wishes more than anything to avoid him. Pips dismissal of Joe in this way turns the reader against him slightly up until now we have supported Pip as the good guy. Pips corruption from an innocent youngster to a snide gentleman, and then back into a more honourable businessman. This cycle of purity, corruption and redemption is an ongoing theme in Great Expectations, and makes subtle references to Christian beliefs of how the life of greed and sin that Pip lived in London, on the wealth of a convict, lead to a corroded innocence that was only liberated through his consequent illness and then his new beginning with Estella. The other theme that appears in the novel, is that of justice and the just punishment of crime. We first see this in the appearance of a convict (though this method of punishment was stopped in 1868 several years after the novel was written) and Dickens portrayal of him as an honest man, who admits to the theft of some broken wittles and a dram of liquor to save Pip from his sister, Mrs Joe. And again, Mrs Joe herself ties in to the punishment theme, her harsh disciplining of her husband and brother again lets us sympathise with those who are chastised, and not the chastisers. Later in the book, we see another example of this when Magwitch is caught. And more subtle instances of punishment such as Mrs Havisham burning for her corruption of Estella (corruption almost being a theme in itself) are also present in the text, giving us a thorough impression of how those who commit crime will always be brought to justice. The time setting of the novel allows Dickens to include these ideas of corporal punishment, convicts and public hangings. To a modern reader, these archaic, brutal methods of upholding the law appear old-fashioned. However, readers of the time would most probably have experienced these events fist-hand, in one way or another. Moral preachings of more passive action towards prisoners and criminals would be relatively new to them, whereas nowadays such views are accepted as standard. The feelings created by the views Dickens has on delinquency, and its retribution, are therefore significantly different between readers of-the-time and present day students. As a modern audience, we also feel compelled, excited, and fascinated by the books intricate plotlines, particularly in this extract. To inspire such strong emotions, Dickens uses many lingual and structural functions, the aforementioned effectiveness of metaphors and imagery to name one. He also writes in the 1st person, which is pivotal to the feelings the book creates: the story is far more personal and involving. Dickens also entwines his plots and subplots very carefully to create a prominent air of tension. As he builds up to the climax of one plot twist, he continues to insert little mini-dramas that leave us waiting for the main storyline to continue. He does this quite often in the novel, and it makes the reading most tense and far less predictable. To a less observant reader, Magwitchs return would be a complete surprise this is where the majority of this extracts attraction lies. Overall, this extract is in fact one of the most outstanding scenes in the book. The build up of excitement before the final revelation of Pip your him! is done with a variety of complex, literary devices, and the twist in the plot and return of a familiar character add to its success. It calls attention to Pips new assumed role, as a self-centred ungrateful gentleman, and is characteristic of Dickens writing style.

Nurse Occupational Stress Essay -- Health, Nursing, Stress

[2492 final] CHAPTER ONE INTRODUCTION 1.1. INTRODUCTION We need to be aware that all stress is not negative. Selye a famous psychologist held for two categories of stress, namely good or desirable stress (eustress) and bad or undesirable stress (distress). Eustress is pleasant, or at least challenging, and it always produced maximization of output. It is evident that without this positive inner stimuli no one can be effective in ones life. Distress is something negative and has no capacity to monitor or control a stress filled event in ones life. Here one fails to control oneself and become a slave to stress causing distress and loss to oneself and to the organization he or she belongs. A physical or psychological response is mandatory to occur stress in any living being. (Middleton, 2009). Occupational stress among the health professionals has been a global problem for years now. It can have an adverse mental and physical health consequences and can lead to decreased satisfaction with one's job. For a small group of employees it can even lead to a burnout and sick leaves. Job stress thus has not only negative consequences on themselves, but also for the organization they work. Estimates are that 10% of the Gross National Product in European countries is lost due to stress related absenteeism and turnover. Although absenteeism' in health care is declining the past few years, it is still high compared to other stressful occupational settings such as education, catering industry or transport (Roy, 2010) The researcher has carried out this study in a private hospital in India named Jubilee Memorial Hospital Thiruvananthapuram. In this study the researcher has focused on the occupational stress of the nurses. ... ...luded. In this section the researcher will closely examine the connection between the objectives, reviewed literature and the findings. Chapter -5: The last section of this research report is recommendation and relevant conclusion. 1.14. CONCLUSION In the modern era, nursing profession is a stressful occupation. This study will critically analyse various sources of the occupational stress of the Nurses and its negative impact on their profession. It is definite that future interventions to prevent stress in nurses will be offered as a standard part of a benefit package within all health care organizations. The researcher is optimistic that the Nursing profession will have decreased amount of stress and a well developed increased coping mechanism which will in turn increase job satisfaction and increased quality work performance in Nursing Care.

Albedo in urban and rural temperature settings

Albedo can be defined as the ratio of the amount of light that a ceratin body reflects and the amount that it absorbs (Encarta, 2008). For example, a body that rates an albedo of 0. 3 can be construed to reflect back 30 percent of the light that falls on it, while absorbing the other 70 percent of the light (Encarta, 2008). The term albedo is derived from the Latin term â€Å"albus†, or simply â€Å"white† (Dagmar Budikova, 2008).When the object hit with the sun reflects back most of the sunlight, it is said to have a high albedo ratio (National Science Foundation, 2006). If the surface that is it by the sunlight abosrbs or takes in most of the light, it is said to have a low albedo (Science, 2006). Urban settings usually have low albedo since most of the light is absorbed by the alterations made by man of the natural landscape (Christopher Small). In rural settings, the presence of abundant vegetation (Small).The plant life absorbs most of the sun's light to start the process of photosynthesis necessary for the propagation of plants (Small). This cannot be wholly said for the urban setting, as the plant cover in the urban areas is small compared to the rural environment (Small). But the presence of plant life in the urban setting does have an impact on the air quality and the health of those living in the urban areas (Christopher Small & Roberta Balstad Miller).It is assumed therefore that a host of physical characteristics determine the albedo of a certain body (Encarta, 2008). The moon, for example, has a low albedo rating because of its rough terrain, taking in most of the sunlight that hit it (Encarta, 2008). Venus, on the other hand, reflects back a high degree of the sunlight that it take in, thus could be said to possess a high albedo rating (Encarta, 2008). As stated earlier, the presence of plant life in an urban setting does affect the albedo rating of the area (Small & Miller).In the New York City area, for example, there is a mix of l ow and albedo ratings (Small & Miller). This is due to the presence of trees in the area that are conducive to the build-up of dust and ozone in the specific location (Small & Miller). Research at the National Aeronautics and Space Administration (NASA) found out the the asphalt used in smoothing out parking lots and roads, and dark-colored shingles and concrete had a high absorption capacity of sunlight than the rural areas surrounding the urban areas (Krishna Ramanujan, 2007).This would result in a higher temperature in the cities (Ramanujan, 2007). References Budikova, D. (2008). Albedo. Retrieved September 15, 2008, from http://www. eoearth. org/article/Albedo Miller, R. B. , Small, C. (n. d. ). Spatiotemporal monitoring of urban vegetation. Retrieved September 15, 2008, from http://www. ldeo. columbia. edu/~small/PDF/ISRSE_SmallMiller. pdf. MSN Encarta. (2008). Albedo. Retrieved September 15, 2008, from http://encarta. msn. com/encyclopedia_761587643/Albedo. htmlNational Scienc e Foundation. (2006). Albedo. Retrieved September 15, 2008, from http://www. arcticice. org/albedo. htm Ramanujan, K. (2007). Scientists take big steps to measure sunlight reflected by Earth. Retrieved September 15, 2008, from http://www. nasa. gov/vision/earth/lookingatearth/albedo. html Small, C. (n. d. ). Global analysis of urban population distributions and the physical environment. Retrieved September 15, 2008, from http://www. ldeo. columbia. edu/~small/Urban/SmallUrbEnv2001. pdf.

Assignment on Horlicks

ASSIGNMENT-2 SUB: Pick up a Branded product & explain the Segmentation, Targeting, Positioning of the Product HORLICKS – AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakisthan, India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became a sort of status symbol of upper class Indians and middle classes.In recent years, there has been an increase in the scope of the brand in India. Horlicks has become an umbrella brand for a wide variety of products. Now Horlicks is a leading health drink of India for all aged groups. SEGMENTATION & TARGETING Horlicks introduced a wide varieties of product to india. Horlicks meant everything to everybody. It was a health drink that every one consumed. Right from small children to very elderly people Horlicks realized this and came out with its new versions of different horlicks to different customers.Horlicks differentiated the product as follows; Horlicks Junior It is for Pre-school children. Keeping the targeted customers in mind the packaging is cute and package has a picture of a small elephant which is very exciting for small children’s Horlicks Regular It is for General use. Regular Horlicks is a health drink of people of all ages. The packaging is contemporary and has great visuals to attract children and the young adults. Horlicks Mothers It is special nutritional drink with 26 vital nutrients designed keeping the specific needs of the pregnant and breast feeding women.The packaging is very interesting. It is shaped like an hour’s glass Horlicks Lite and Lite bite A nutritional drink and snack specially designed for all health conscious adults and is also suitable for use by people with diabetes. The packaging again is interesting. The horlicks lite is thin and tall. The Horlicks proves that segmentation could very efficient way of holding on and even increasing one’s market share. What is needed is clear focus and clever innovations in adapting product and changing the needs of customers. POSITIONING & RE-POSITIONINGIt was initially introduced both a substitute & an additive to milk and it was initially positioned itself as â€Å"as food for convalescing†& a nutrient supplement for kids only. Re-Positioning From a boring nutritional drink, GSK positioned Horlicks as â€Å"Pleasurable Nourishment† by launching it in vanilla, chocolate and honey variants. It introduced other variants like-Jr. Horlicks, Women’s Horlicks, Mother Horlicks& Horlicks Lite to reposition itself from the children segment to other segment for consumption. Marketing Mix (4 p’s) for Horlicks Product:Horlicks is a widely regarded and highly respected 130-year-old brand. GSK has four brands in the health food drinks segmen t. Apart from Horlicks, which contributes Rs 600 crores in revenue to the consumer healthcare division, it has Boost, Maltova and Viva – the last three are much smaller brands than Horlicks. Faced with stagnating sales in the health food drinks segment, the company has chalked out an aggressive brand push strategy and a revamp for its flagship brand, Horlicks. The relaunch aims to focus on children as Horlicks was previously considered as a nourishment drink for old people.The company expects Horlicks contribution to the total turnover to be around Rs 800 crore which amounts to a major chunk of the company’s turnover. Horlicks is a nourishing malted food drink which combines the wholesome goodness of malted barley, wheat and dairy ingredients. A For more nourishment, GlaxoSmithKline Consumer Healthcare India Ltd (GSKCH) has relaunched its flagship brand Horlicks. A to enable consumers choose different flavours, Horlicks is now available in Regular, Chocolate, Creamy Va nilla and Honey Buzz varieties in a new package.A Horlicks drinks provide the following essential nutrients: A Proteins, Carbohydrate, Fat, Vitamin A, Niacin, Vitamin B1, VitaminB12, Vitamin E, Vitamin B6, and Iron & Calcium Price: HORLICKS Flavors (Rs) ElaichiChocolateHoney BuzzVanilla Weight (gm)JarRefill PackJarRefill PackJarJar 20057-57— 500108103108103108108 1000199189—- HORLICKS JUNIOR Weight (gm)JarRefill Pack 20058- 500114105 Target market: Earlier Horlicks believed, white drinks are for the entire family in contrast to the browns, whose prime target audience is children.This is probably because whites–whose growth rate is faster than the browns–have the added advantage of being perceived as food which enhances the healthy image of those who are recovering. But gradually they realized that they have to focus on one segment of market that is children. Horlicks is now positioned as a pleasurable nourishment drink aimed at children between the age gr oup of 8 -14. Nowadays children have tremendous influence on the things purchased for the family and therefore we want children to prefer Horlicks as a pleasurable nourishment drink.While all the action will be in the general Horlicks segment, the focus of Junior Horlicks (target segment: kids between one and three) will continue to remain the same. Promotion: The company has earmarked around Rs 10 crores for brand promotion throughout 2003, and 70% of this will be spent in next six months. Sixty-five per cent of the ad-spend (around Rs 10 crores) will be for the visual medium and the balance for the print and others. Apart from the high-decibel media campaign, the company also plans to conduct an inter-school competition called Activity 2003 in which around 1. million students are expected to take part. Unlike its other drink (the Rs 170-crore Boost, promoted by Sachin Tendulkar); the new Horlicks does not have a brand ambassador. While all the action will be in the general Horlick s segment, the focus of Junior Horlicks (target segment: kids between one and three) will continue to remain the same. The brand will continue to talk to the mother since the purchase decision rests with her. Place: It has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets.Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks, Viva, and Complan) as the drink could be prepared with hot water. SWOT ANALYSIS STRENGTH †¢It is current No: 1 position in the market †¢Variety of product targeting different segments †¢Trusted brand †¢Ã¢â‚¬ËœHealth’ is the central idea for all the products of horlicks †¢All the products of Horlicks belong to different categories which will not kill the market of its own product. WEAKNESS Customer perceived v alue of Women’s Horlicks †¢Price of Women’s Horlicks †¢Packaging of Women Horlicks Opportunities †¢Making Nutribar individual brand without the endorsement of Horlicks †¢Creating functional food category with the help of Nutribar (functional foods are those Health foods like energy drinks, cereals and cereal bars which contain health promote ingredients. ) †¢The market for functional foods in India is estimated to be around Rs 1700 crores and is growing very fast. THREAT †¢Cheaper version of Horlicks that is ASHA may damage the brand. CONCLUSION As far as I am concerned

Free Essays on Boeing Case Study

, did not adapt itself to 21st century. Public was thinking of Boeing as a traditional company which does not promote its public image as other similar corporation does. Business Week’s survey suggested that Boeing received no rank among top best 100 companies by public in year 2000. In order to catch up with global growth, Boeing started its branding campaign a bit too expansive and no body predicted such a disaster on septer11, 2001, which caused lots of problems for this company. Goals Boeing moved for right track. They decided to compete with other global brands in terms of public image and goodwill. As Phil Condit, Boeing CEO and chairman, announced at Farnborough air show in 2000, this company goals are focusing on: running healthy core businesses, leverage the company’s strength into both new... Free Essays on Boeing Case Study Free Essays on Boeing Case Study Summary William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign just after its beginning. Few days after the grand opening of the new headquarter in Chicago, which was part of campaign, the world shocked by the act of terrorism. On September 11, 2001 terrorist used this company’s product as weapon of mass destruction to massacre innocent people. Four Boeing airplanes used by terrorist caused a great concern for this company about its swinging campaign. Some serious decision needed to be taken about branding process. Problems Although Boeing’s top management considered this company as a top global brand, critics believed this company did not make adequate changes in regard to its growth, in other words, did not adapt itself to 21st century. Public was thinking of Boeing as a traditional company which does not promote its public image as other similar corporation does. Business Week’s survey suggested that Boeing received no rank among top best 100 companies by public in year 2000. In order to catch up with global growth, Boeing started its branding campaign a bit too expansive and no body predicted such a disaster on septer11, 2001, which caused lots of problems for this company. Goals Boeing moved for right track. They decided to compete with other global brands in terms of public image and goodwill. As Phil Condit, Boeing CEO and chairman, announced at Farnborough air show in 2000, this company goals are focusing on: running healthy core businesses, leverage the company’s strength into both new...

5 Factors for Effective Business Writing Training

5 Factors for Effective Business Writing Training When it comes to business writing, which encompasses everything from email and report writing to marketing messages, even the Fortune 500 companies face crisis. All around theglobe, organizations spend millions onstaff training for leadership, motivation, team†building and whatnot, but invest far less in business writing training. This is a costly mistake.In mostcompanies, employees spend fully 40% of their time †Ã¢â‚¬  or more †Ã¢â‚¬  writing each day. Enhancingthis skill will greatly reduce time writing each document and yield better business writing. Traditionally, business writing typically referred to reports, proposals and memos. Thatnarrow definition is long gone. Every aspect of every business function is carried in some formof writing. New documents have emerged †Ã¢â‚¬  and some of them must be written and maintainedfor compliance with corporate or federal governance and other regulations. In such cases, the last thing your business needs is employees with poor writing skills. This iswhy your business’s primary objective, at the time of hiring, should be to assess the writing skills of your potential employees. After assessing your employees' writing skills, you will have a clear idea (ideally you will have a clear measurement) of current business writing skills and how to improve business writing skills overall. If you feel that your company lacks the necessary business writing skills to write relevant and structured content that clearly elicits the right business response, you can improve employee business writing abilities either by conducting an internal tutorial program or hiring outside expert training. In either case, here are the five most important factors that make up an effective business writing training session: 1) Qualification(s) The first step is to evaluate and verify the credentials of the writing expert and trainer who will conduct the business writing training. The instructor should be well†trained and experienced specifically in business writing, not writing in general. Look for a background in rhetoric, which indicates the trainer understands all aspects of business writing, including thinking, organization, creativity, relevance to audience purpose. Without an understanding of rhetoric, your business writing training could devolve to simplegrammar training. Good business writing training is much more than that. 2) Program Structure An effective business writing training class addresses both the substance and the syntax of documents. While syntax is easier to teach and to find an instructor for, substance requires a thorough understanding of your business, writing requirements, and relevant information involved. It is necessary to appoint an instructor who has both a mastery of English languageand who has taught writing and rhetoric as a subject previously.3) Customization There are several off†the†shelf business writing training programs and software available in the market. They offer a cost†effective way to improve business writing skills for your employees, but they may or may not be the right match for your particular company documents and employee skill gaps. One-size-fits-all doesn’t work with business writing, given its wide application. Search for a company that specializes in offering customized business writing training in addition to off†the†shelf options. This will ensure you’re dealing with a company that truly understands business writing. You will also save costs by gaining a customized business writing training program that does not have to built from scratch. 4) Continual Support Effective business writing training is not just a single event. Transforming your employees’ business writing skills involves continual training. After any business writing training program, make sure there is opportunity to ask ongoing questions and receive ongoing resources. Business writing standards evolve quickly. Make certain your employees have access to new information. 5) Flexibility Lastly, the business writing training should be flexible in two ways. First, it should achievethe desired results †Ã¢â‚¬  improve your employees’ business writing skills. Secondly, the training logistics should be flexible to match your requirements. Can the training support a large, onsite delivery? Can the training support a large, online delivery? Are online and onsite and general and customized options available to best match your needs? Will the company work with you to ensure logistics match what you want? Demand this. Download my eBook, â€Å"Four Steps to Improve Your Team’s Business Writing Skills"to learn more on what makes up a good business writing training session.Read and discover the secret art to effective business writing and maintaining your company’s image and efficiency through proper communication. Or, schedule a complimentary consultationwith a business writing expert to help your team write better at work.

3. To what extent has the ability of governments to improve economic Essay

3. To what extent has the ability of governments to improve economic performance diminished over the last two decades Analyse the efforts of the state to impro - Essay Example overnments do not have control over their populations, as crime syndicates control the economy, making it impossible for the government to improve the conditions of the majority. These issues are significant because they prevent many governments from looking out for their own country’s interests and forcing them to go along with the ideologies of others, which prevents them from improving the country’s economic performance, as â€Å"recently, many have argued that competitiveness is strongly influenced by government policyâ€Å" (Porter, The Competitive Advantage of Nations, 4). Michael Porter’s five forces of competitive analysis are the bargaining power of customers, the bargaining power of suppliers, the threat of new entrants, the threat of substitute products, and the intensity of competitive rivalry. This theory can be applied to how governments improve the economic conditions of their country in a variety of different manners, mostly due to their interactions with other countries, as â€Å"government actions can also dramatically increase or decrease the likelihood of international competition† (Porter, Competitive Strategy, 181). International trade is something that will always be debated because it is interesting to see who has the advantages and why. The most common manner by which to explain the advantages that certain countries have over others in trade in by using a comparative advantage model. There will always be different scales because of the various differences between countries’ finances, education levels, population, demographics, resources, and other factors. China, where â€Å"economic liberalization has registered great success without substantial political reforms,† (Feng 252) is a country that has traditionally been used for its labour, due to its extremely high population and its lack of good paying jobs. The variable in this situation is that Chinese companies are beginning develop their own products for distribution, which is a direct